Real Impact in Oregon: Driving Prosperity Program
The Driving Prosperity Program, led by the Southwestern Oregon Workforce Investment Board (SOWIB), exemplifies the importance of program monitoring and evaluation in workforce development. Funded by a $3.4 million Economic Development Administration Good Jobs Challenge grant, this initiative aimed to address Oregon’s truck driver shortage through a collaborative, data-driven approach.
Key outcomes include:
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374 participants trained, exceeding the initial goal of 325.
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83% employment success rate, with participants securing good jobs in the transportation industry.
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Outreach efforts targeting nontraditional candidates, including women, veterans, BIPOC, and individuals facing barriers to employment.
Program monitoring revealed the value of providing wraparound services like childcare, transportation assistance, and housing support, which significantly improved participant retention and success. Evaluation also highlighted the importance of collaboration with employers, training providers, and community partners to ensure alignment with industry needs.
The measurable success of the Driving Prosperity Program has drawn statewide attention, demonstrating its potential as a replicable model for addressing workforce challenges across Oregon. By leveraging program insights, workforce boards can scale impactful initiatives and drive long-term economic growth.
